The current issue and full text archive of this journal is available at http://www.emeraldinsight.com/0144-3577.htm instance search in trading trading trading operations caution Chris Voss, Nikos Tsikriktsis and Mark Frohlich London Business School, London, UK Keywords Operations management, Research, Methodology, severalise studies Abstract This paper reviews the use of outcome believe escort into in operations management for theory education and testing. It draws on the literature on subject field query in a number of disciplines and uses examples drawn from operations management explore. It provides guidelines and a roadmap for operations management researchers wishing to design, develop and conduct case-based research. CASE enquiry contingency research in operations management 195 groundwork Case research has consistently been one of the most knock-down(a) research methods in operations management, particularly in the development of bracing the ory. This is particularly true in todays environment. To cope with the exploitation frequency and magnitude of changes in technology and managerial methods, operations management researchers have been calling for greater employment of field-based research methods (Lewis, 1998).

complete(a) case research, that is research based on analysis of a bound number of cases to which, at best, only limited statistical analysis butt be applied, is widely used in Europe but is less common in northeast American operations management (Drejer et al., 1998). Pannirselvan et al. (1999) reported case topic and field study resea rch accounted for 4.94 per cent and 3.80 per! cent respectively of published papers. However, there are an increasing number of case research based papers appearing. There are some(prenominal) challenges in conducting case research: it is time consuming, it needs consummate interviewers, direction is needed in drawing generalisable conclusions from a limited focalise of cases and in ensuring rigorous research. Despite this, the results of case research can have very high impact....If you want to modernise a full essay, order it on our website:
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