Market Research

barf Report: dos market March 31 2012 Submitted by: Suvansh Srivastava [11DM163] Yuvraj genus Sarda [11DM178] Team 33 Collaborative Project with University of Hertfordshire Students :Introducing a impudently Service in India Submitted to: Prof. Dhruva Chak Area Head, Marketing BIMTECH 1 Table of Contents 1. executive Summary . 3 2. New Service Concept .. 3 3. Analysis of the information from the survey .. 6 4. PESTLE ... 9 5. Porters 5 Forces . 10 6. Segmentation, Tar endureing & Positioning .. 11 7. rat Rationale .... 13 8. Launch Plan and innovation strategy Objectives ..... 14 9. Financial Reports .. 17 10. References .... 20 11. collaboration pound . 24 2 Executive Summary Cyber store is the junto of a smart phone application and QR posters displaying 300 of the some bought food product products, which can be purchased any pulse on the go and delivered or collected in store.

This assist is targeted towards male and females sr. 20 40 living in and around the New Delhi area. To capture the target market advertising, sales promotion, public relations, ad hominem selling and direct marketing go forth be carried out. The check positioning is to target commuters how have teeny-weeny spare while to carry out grocery shopping, Cyber hive away allows customers to save time delivering great quality fresh convey direct to their admittance through an application, a new and unequaled service to Indian supermarkets. Cyber Store is predicted to repay the Rs. 6400000 loan at two historic period and eight months. To break even out a turnover of Rs.12223 360 has to be achieved with a profit later ! the loan repayment of Rs.2134160. In entrap to increase cognizance of the service in pains with the launch will be promotional days, radio advertising, leaflets and a website detailing what a QR law is, how to download and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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