The New Trend in Advertising :: Free Essays Online

The New Trend in Advertising Advertising whitethorn confound finally found the only medium that can click the right person with the right message at the right time. What is this modern medium? As a relatively young medium thats shaking up the advertising world, the net profit is now considered a way to enunciate to mass markets. According to Business Weeks obligate The Online Ad Surge, online advertising only accounts for 4.3% of advertising in the United States, just the Internet accounts for more than 14% of the countrys media time. With predictions of $9.3 billion in online advertising spending this year, companies are beginning to recognize the Internet as a practicable advertising medium. This essay will provide a summary of The Online Ad Surge and an evaluation of the article.Article SummaryInternet advertising has undergone a dramatic change in recent historic period. Online ads have moved from text-only to flashy, full-motion videos. Jupiter Research analyst G ary Stein states, A few years ago, it was kids with green hair selling ads, now Internet ads are mainstream, and take off of every companys media buy. Although online ads arent going to overtake the traditionalistic advertising mediums, the segment is growing at a rate of 7.7% a year. Within the next two years, analysts predict online advertising will be worth nearly $14 billion and will surpass the snip industry. Online ads offer companies the ability to track every click consumers make by means of a website and offer the ability to immediately measure an ads effectiveness. Other mediums, such as television are feeling the drive to be more accountable. Until recently, television ratings were never available in real(a) time however, Nielsen Media Research has implemented technology that allows for minute-by-minute feedback in selected local television markets. Online advertisers are beginning to bundle slots across the media mix. According to the article, CNNsold high -priced sponsorships for Election Day coverage to companies, such as Samsung and DHL. The condition? Sponsors had to advertise on TV and the Web. Linking some(prenominal) mediums together benefits both parties involved as components of the media mix can compliment each other. The rush to online advertising has created several problems for companies. The surge in ads has led to clutter, which includes instant messaging ads targeted to the youth market. other problem is the shortage of available advertising slots.