The Oppression of Females in Advertising :: essays papers

Our society is a complex collection of institutions, status, roles, values, and norms, and the better(p) flair to understand and learn about them is through the implement of pagan artifacts. These can be anything from music to art to literature, or as in the example of this discussion, the modern day creation of advertisement as seen in womens magazines. As Homo Sapiens moved from the hunter - ga on that pointr way of life to industrial society , it was necessary to construct a modeling for living so that such a concentrated number of great deal could exist together. This framework as come to consist of a ten thousand of expectations base on values and norms in the form of roles status and institutions. wanted style is sought by people throughout the country based on how one is brought up and the expectations one is bombarded with on a insouciant basis. These expectations are reflected in every part of our culture and are apply by people so as to know how to act in any given situation. The main examples are the family, education, health and medicine, religion, and the law. I shake found that certain mediums reflect the anticipate roles in these institutions better than others. I originally focused on gender roles as a depiction of stereotypical behavior as reflected by advertising especially the act of women, but I discovered that there were other stereotypes being perpetuated as well that were just as institutionalized if not just obviously less noticed or studied. Therefore, although this argument will focus on the depiction of females and the female role in advertising. It will also address the general use of American values , norms, and institutions to influence consumers. An institution is outlined as a stable cluster of values, norms, status, roles, and groups that develop around a basic social need with a status being a persons position in society and a role being the behavior expected from that, and a value being a social ly overlap idea of what is good, right, and desirable and a norm being the behavior expected from those ideas. When people begin to form certain expectations in life there begin to be formed stereotypes. People recognize them universally and use them to form opinions and act or not act in a certain way when they are confronted with a situation or person.