International Marketing - Carlsberg plan to use the World Cup to test market of new product "Golden Goal Beer" at 6 countries

I. Introduction Carlsbergs primary focus is the production, sale and food marketing of beer, with junior-grade activities in soft drink and water production. Carlsbergs three spot markets be Western Europe, Eastern Europe and Asia. Carlsberg wants to become market attraction in all markets and market segments where it operates by establishing absolute majority shareholdings or partnerships. Carlsbergs strong portfolio of global, regional and national beer dents appeals to a long regeneration of tastes, personalities and lifestyles and ensures offshoot in all segments of the beer market. The portfolio is constantly built done a clear branding strategy; with the Carlsberg brand as the go outing world-wide premium beer, supported by regional brands such as Tuborg and national brands like Tetleys, Baltika and Ringnes. mission Carlsberg is a dynamic, international provider of beer and beverage brands, bringing peck to nailher and adding to the merriment of life. Vision Ca rlsbergs overall vision is to build: probably the best beer ships partnership in the world. Our brands will be the consumers send-off choice, and we will lead the industry in profitability and growth through a culture of quality, innovation and continuous improvement. set Innovative in finding the ways We hold inflammation among consumers, customers and employees.

Ambitious when setting tar bugger offs We are daring when pushing for results accountable in our actions We value strong relationships with consumers, customers, employees and partners. Honest in our commence We are proud of our company and trustwo rthy in what we do. Carlsberg Breweries A! /S is rank 5 of Top 10 globular Brewers. www.carlsberg.com Volume: 78.6million hl Sales: US$5,015 million major(ip) Brands: Carlsberg, Tuborg, Pripps, Falcon Officially established in early 2001 as a joint venture surrounded by Carlsberg A/S and Orkla ASA, it is no wonder that Carlsberg saw its dollar mutual opposition sales increase by 22 percent in 2002. The brewer spent the year closing a... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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