Ford Motor Company SWOT Analysis

pass over Motor Company SWOT Analysis(S)trengths intersection is a well-known(a) brand in the elevator gondola car industry and global markets, due to large amounts of marketing and advertising. fording is the one of the best known brands in the world. cover has a giganticer amount of customer loyalty, and its individual brands have been enjoying the benefits of the sizable reputation. crosswalk has brands and models of cars that appeal to every kind of demographic group and render for the needs and wants of consumers. traverse uses a unique concept of virtual fraternity lines in their models through which they are able to reuse the same deadwood in their diversified model of cars. This enables Ford to lessen cost on production of new spares and competition market price. Ford provides the consumer to a greater extent motley of cars and commercial vehicles, so consumer has more choices. Ford also supports racing teams which take on NASCAR, Formula One and others.Throu gh online marketing, Ford has the capability to provide the online consumer a selection of cars. Online, the consumer bathroom customize the engine, colour, interiors and exteriors.Furthermore, Ford is maintaining the relations with high profiled companies akin Suzuki and Isuzu to develop quality vehicles, in the part due to technological alliances in the midst of the companies.Ford is rich in operations and distribution efficiency. This is because manufacturing facilities operate its bank line in more than thirty countries and it enhances its manufacturing process in around 90 plants and facilities worldwide. The company always develops cars on standardized procedures and invest heavily in alternate burn sources.Ford recruits qualified and skilled employees, maintaining a advantageously relationship with them, by offering better work environments and competitive wages. Ford is more concerned about the working environment and safety aspects of the employees.(W)eaknessesThe com pany has a lot of suffered due to product recalls, harming Fords brand image. This hasbeen a coarse cost to the company, tarnishing the brand image and damaging Fords sales.Large unfunded pensions and heterogeneous obligations are termed as the weakness of Ford automobile company. Ford takes more responsibilities in unfunded pensions, health care and life insurance obligations of the employee. Ford invests more money on maintaining a good working environment.Ford expanded its business operations in diversified geographical areas, so management is missing focus on performance and struggles with low productivity.Ford has kept increasing the productivity, while decreasing the cost and simultaneously numbering the number of employees exit, decreasing employee loyalty towards the company.Ford does not have an powerful cost management system and have not taken substantial efforts to overcome this, since they believed paying premiums in single supplier model.Ford does not concentrate and invest much for design phase and lack sophisticated design structures on their new paddle of cars.(O)pportunitiesThe current Ford automobile company is producing the cars with low mileage and pick up. Ford has a great opportunity to produce fuel efficient cars and commercial vehicles. For example, the company produced vehicles that quarter on different forms of energy outside the petrol and diesel whereas cars commode run on renewable energies like solar power and bio fuels. This can help the company to become pioneers in the industry.Ford has to expand more options in designing the cars and commercial vehicles are expected to switch toward the hybrid electric engines due to the limited petroleum. If the cars are designed based on electricity engines the consumers ordain show more interest to buy the cars, this is because when the car is run on electricity, the car repair charge allow cheaper. as well this, Ford has a chance to become more environment hail-fellow-well-met company with cleaner engine emissions because hybrid engines are more fuel efficient and less polluting than conventional gasoline and diesel engines.Ford assay to diversify their market towards India and China in order to diversify their revenues because the cardinal countries are well-known countries with large geographical markets and high populations. Most throng in these two countries are interested in owning a quartet wheeler for their family.Ford launched a restructuring plan to improve the performance of its self-propelled business in North the States. This plan aims to make the North American business more customer-focused, product-driven and efficient. The North American capacity is likely to be touchableigned to match demand, with 14 manufacturing facilities to be idled, resulting in significant cost nest egg and reduced employment. The way forward plan focuses on restoring Fords North American automotive operations to profitability.(T)hreatsIncrease the raw mater ial like toilsome steel price and roll steel coil price will affect the security deposit price of the car. As a whole it will obviously affect the companys profit margin of the ford because of low margin price.Ford growth and development may effected by fast growth in number of competitors in the automobile company. From the beginning America demanded automobile industry. Fords main competitors are General motors, Toyota, Honda, BMW, etc.Ford bully spending low on its operations and research development pulmonary tuberculosis which could influence the company from going forward when compared to its competitors. The competitors are spending wide amount on RD programmes.Although global warning turning out to be greatest threat and individual use of automobile vehicle improver the risk of further, the cars and other private vehicle are the part of elementary necessity on a common mans view. Therefore this is believed that no real threat of substitutes exits today, but it is bel ieved that choosing other forms of transport such as bicycles, general transports and sharing mobility would soon be imported in to the mind of people.