Salvation Army: Stakeholder Analysis

salvation legions Stakeholder Analysis executive director SUMMARYThis essay is basically intimately the stakeholders of the repurchase soldiers gaffe study written by Alex Murdock. It involves a breakdown of the function of the buyback Army and the different stakeholders complex in the system.The first section is an access on the works of the buyback Army and then moves on to contr all overt the different stakeholders of the repurchase Army in terms of their affaire and agency in the brass section.The next section discusses the major(ip) stakeholders and what they have a bun in the oven from the repurchase Army in terms of how on that point handle things.The last section presents a critical review on the importance of stakeholder focus to any judicature and how to maintain an effective stakeholder kindred.THE SALVATION ARMY, A GLOBAL NOT-FOR-PROFIT giving medication gate expressionThe salvation Army butt be described as an outside(a) movement and as an evange lical go away of the universal Christian Church. It is to a fault seen as a global non-profit brass section which was founded by William Booth and his married woman Catherine in 1865 in London and has spread to other parts of the world. The essential aim of the organisation is to pr from each one the good news about messiah Christ and persuade mess to become his fol depleteders. The Salvation Army shows make do and concern for the needs of mickle despite their sex, age, race, status or colour.The complaint statement of the Salvation Army (2004)The Salvation Army, an inter internal movement, is an evangelical part of the universal church. Its message is based on the Bible. Its ministry is motivated by bask for God. Its mission is to preach the gospel of Jesus Christ and seemly world needs in his name without discrimination.The movement works in 109 countries and provides operate in 175 different languages. The army also has nigh classifiable characteristics which set it a part from other Christian organisations one of which is its adoption of a quasi-military structure which is derived from spiritual warf ar and reflects in the use of ranks, uniforms and flags. The actual work of the Salvation Army is not just evangelistic but is deep focused on the relief of poverty and the provision of practical, cost-effective and clever services. The Salvation Army provides a variety of programme-based services worldwide and their affable service has become very big to the extent that the UK annual aim affirmed that it was the second largest provider of social service after the regime. iodin of the major services they provide is the residential service which is widely provided in different forms and the largest form is the facility for homeless people. They also provide residential accommodation for every possible individual ranging from mother and baby to gray and disabled and in 2003, in that location were altogether over 600 separate facilities with a total capacity of nearly 32,000. Mostly for the elderly people, they provide discard homes and day c atomic number 18 for the modest ones. Due to the armys focus on dependency dependency, lots of residential and day c atomic number 18 resources halt been developed to alleviate extensively in addiction problems. The Salvation Army has been very implemental in a lot of other aspects apart from providing structures there provided pleader services for clients whom other agencies are reluctant to assist such as alcoholics, drug addicts. In especially the UK, the Salvation Army has been fully involved in the missing person services.The Salvation Army is a piety movement and says that Salvationists shouldEarnestly strive to become wholly devoted and conformable to God, strong and upright, true, pure, kind, loving and humble in one word, holy, same(p) Jesus.Salvation Army (2009)IDENTIFY ALL STAKEHOLDERS AND CONSTRUCT A POWER/ involution MATRIXA stakeholder is any entity, int ernal or external, who could directly or indirectly make a motion your organization or be affected by your organisation (Romeo 2008). This means any person or organisation that dirty dog prescribedly or negatively impact the actions of a company, government or organisations. They are people that hit shares or rice beer in an organisation and are also involved in the control and decision devising of the organisation. There different types of stakeholders arePrimary Stakeholders these are people that are ultimately affected either positively or negatively by an organisations actions.Secondary Stakeholders these are intermediaries i.e. those indirectly affected by the organisations actions.Key Stakeholders people that arrive at signifi burnt influence within the organisation and there poop belong to the two groups above.The stakeholders of the Salvation Army are listed belowEmployees, Government, Volunteers, Donors, carte du jour Members, Other Non Profit Organisations, Fun ders, Church and Members, Media, Armed Forces, UK National Lottery, The Public, Competitors, Clients/ Consumers, Non Governmental Organisations (NGOs), phantasmal roots, individualistic Government bodies, The Councils.When looking at the stakeholder analysis, we need to consider the direct of interest and the level of bureau the stakeholders have. Power depends on how much the stakeholder can add to promote the army and Interest depends on how strategic the stakeholder sees the army. A stakeholder analysis is a process of systematically gathering and analyzing qualitative knowledge to determine whose interests should be taken into account when developing and implementing a polity or program ( top hat 2007 2). It is useful in identifying mention actors and assessing their knowledge, interests and occasion in relation to the organisation. These stakeholders or interested parties can usually be assort into the pursuance categories international, public, national political, commercial/private, nongovernmental organization (NGO)/civil society, labour, and users/ consumers (Schmeer, 2000 cited in Best 2007 2).STAKEHOLDER POWER/INTEREST MATRIXA matrix is used to organize or classify the stakeholder data. It provides a short analysis of which stakeholder will get hold of or lose from the organisation.Low Level of Interest mettlesomeBKeep InformedAMinimal EffortLowDKey PlayersCKeep SatisfiedpowerHighThis map is divided into four sections low interest/low power, lavishly interest/low power, high power/low interest and high power/high interest. multitude A- low power and low interest in the Salvation Army so there require little or no essay and attention e.g. people, UK national lottery which has no interest or power in the organisation.Group B- low power and high interest in the organisation so there need to be kept informed by the Salvation Army because there have high interest but little power to control what goes on in the organisation e.g. voluntee rs, armed forcesGroup C- high power and low interest so the Salvation Army has to keep them informed on a regular basis and satisfactory e.g. NGOs, mediaGroup D- high power and high interest in the Salvation Army so there require loads of attention and effort because of their importance e.g. government, councils. The Salvation Army needs to be aware of a key player with a strong opposition.The analysis consists of the identify stakeholders bring arranged in a table according to the extent and level of power and interest there have in the organisation. According to Johnson and Scholes (2002208), power/interest matrix imply the political priorities for managing stakeholders relationships by assessing the level of interest and power for each stakeholder.ASSESS THE EXPECTATIONS OF EACH GROUP OF STAKEHOLDERSNon profit organisations are often thought of as seeking forte and efficiency in equal measure (Drucker 1990). The donors, public agencies funding this organisations, employees and managers who work for these organisations often have high expectations about their ability to make an impact on the areas in which there are involved. The extent to which there provide services and affect community issues is an important measure of the effectiveness of these organisations. There are nastyies when trying to identify stakeholder expectations in not- for- profit organisations (Fletcher et al 2003). The decisions about the purpose and outline of an organisation are influenced by the expectations of stakeholders (Johnson, Scholes and Whittington 2008). This could be a challenge because of the conjecture of many stakeholders having different expectations which could lead to conflict especially in a large organisation like the Salvation Army.MAJOR STAKEHOLDERS AND THEIR EXPECTATIONSIn this Salvation Army case, the major stakeholders are nighly those with high interest and high power which are the church, donors, the government, army officers (uniformed and non- unifor med), media, individual government bodies, the high council, the generals informatory council, the international caution council.Church The church could be seen as the major stakeholder because as the founder of the Salvation Army, they are in charge of most of the activities and services that the Salvation Army does.Media The media highlighted the governments views and added to the throw outning of the Salvation Army e.g. the solicit made attempts by the government to ban Salvation Army in Russia.Donors the Salvation Army is a non-profit organisation so it depends largely on donations and grants. The resourcing needs of the salvation army will likely increase as the demands increase so the donors accompaniment the organisation by make donations and there expect it to be put to good use e.g. Joan Kroc made a donation of 1.5billion dollars which was the worlds largest single charity donation. This donation however raised some questions and caused a bit of conflict in the mi dst of the donor and the organisation on the limits of acceptability.Government The government has supported the organisation and has attempted to support its needs. They have major expectations there want to see manifested in the Salvation Army. The government have high power and high interest because they are in charge of certain standards, and if these standards are not met, they carry out their penalties.Individual Government Bodies The government assists the Salvation Army in their fund meridian campaigns. Some of these individual government bodies include social services like the Red Cross and various health organisations and they provide assistance when the Salvation Army needs it. This group of people are key stakeholders that can influence and affect the work of the organisation so it is important that their expectations are met. In the case study, the government body in Russia had the power to ban the Salvation Army from their country because they did not like the way t hings were issue on and this brought about some problems. In the UK and USA, the Salvation Army is recognize and strongly supported which allows them to operate much easier. The individual government bodies have a certain ways things are done in their countries and expect the Salvation Army to adhere to it or it could lead to lack of support from the body which could hinder the work of the organisation.Army Officers These are employees of the organisation (professionals and non-professionals) who are paid very little for the work there do. There are expected to be very dedicated to the organisation and achieve their objectives.The High Council The High Council consists of all active territorial commissioners and their major duty was to cull a new general when the present one who is the head of the army is unfit to continue. The second in command who is the chief executive has the responsibility of executing the policy decisions of the general and produce a relationship between d epartments. They meet anywhere convenient for them in the UK.The Generals Consultative Council This council is made up of qualified people responsible for making sure policies are logical on a national scale and advice on the mission, outline and policies of the Salvation Army. They meet regularly and work electronically through the use of white lotus notes, emails.The International wariness Council this council focuses on how effective and efficient the international central office operates and usually meet monthly.The councils expectations are somewhat the same and even though the headquarters of the Salvation Army is in London, there is autonomy in each territory and no interference from each of them. Regardless of this, there always put the mission of the Salvation Army first forwards they make their decisions.WHY IS STAKEHOLDER MANAGEMENT SO CRUCIAL TO ANY ORGANISATION?A stakeholder is basically an individual or a group of people that has one or to a greater extent differ ent kinds of stakes in the organisation and this makes their management very important (Carroll and Buchholtz 2009). Managers have recognised that different stakeholder groups in an organisation have to be satisfied in other to meet their goals (Carroll and Buchholtz 2009). Stakeholder management has long been recognised as an essential part of the effectiveness of an organisation whether public/private sector or profit making/non- profit making. It involves building and maintaining the active support and commitment of the stakeholders to facilitate the apropos implementation of change in an organisation (OGC 2005). The important functions of stakeholder management are to describe, to analyze, to understand and finally to manage (Carroll and Buchholtz 2009).Preston and Donaldson (1999) argue that stakeholder management can farm organizational wealth and that economic benefits can be generated by positive relationships between an organization and its stakeholders. OGC (2005) is of the opinion that stakeholder management includes four things stakeholder assessment and stakeholder mapping, appointment of key concerns, risks and mitigating actions, monitoring stakeholder platform and using output of stakeholder mapping for discourses and other interventions. It enables managers to ensure that the strategic and operational direction of an organization addresses stakeholder perceptions (Fletcher 2003). Stakeholder Management is very crucial to any organisation because it helps us to understand the important role of managing and informing stakeholders. It will ensure that key stakeholders and their interests are identified and strategies are developed to engage with them (NHS)Managers and organisations developed a set of principles of stakeholder management to provide managers with ways to treat stakeholders (Carroll and Buchholtz 2009 111). These principles are known as the Clarkson Principles and in other to build an effective stakeholder relationship managers need to adopt the following characteristics acknowledge, monitor, listen, communicate, adopt, recognize, work, avoid and acknowledge conflicts (Carroll and Buchholtz 2009). It helps to integrate a variety of perspectives and provides a admit to organisations on how to manage their stakeholders (Donaldson 2002).Stakeholders are recognised as very important people in public and non-profit orgs which commonly have a more diverse group of stakeholders than private for profit organisations making it more difficult to identify strategic issues (Bryson 1995). Having a good relationship with stakeholders unites organisations, fosters partnership working, helps organisations to rank and meet their aims. The three important elements necessary for effective stakeholder relationships are leadership, communication and staff (MORI 2009). Stakeholder management involves identifying and classifying stakeholders and as a result of this facilitates an engagement with them in a coordinated manner. This engagement involves identifying different categories of stakeholders, gathering information about them, identifying their missions in a project, determining their strengths and weaknesses, identifying their strategies, predicting their behaviour and developing and implementing a strategy for managing these stakeholders (Cleland 2002 cited in Chinyio and Olomolaiye 2010).In conclusion, the stakeholder management is seen as a two way interaction or exchange of influence because just as the strategies, policies, decisions and actions of the organisation can affect stakeholders, so can the stakeholders affect the organisation (Carroll and Buchholtz 2009). The key to managing stakeholders is a good understanding of their current circumstances and which factors influence them over others. This then allows the approach to managing stakeholders to be tailored to achieve maximum benefit. In particular feedback channels are crucial as this allows distinct management techniques to be util ized dependant on the feedback being received. One reflection of stakeholder management is that it is a very demanding and time consuming process to succeed to each stakeholder needs and ensure their satisfaction. Also, it could be very complex when classifying each stakeholder and trying to determine whose claims takes priority in any situation (Carroll and Buchholtz 2009). In the case of the Salvation Army, it is important to maintain a good relationship with the stakeholders because they play a very essential role to the organisation. Organisations need to plan for the future which is what the Salvation Army has done and is still doing to ensure that the low-down and needy are well catered to.